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2nd LTTA, Joint Staff Training Event, “Intercultural Issues in Transnational Projects”, 01-05 May 2017, Plymouth, UK

INN-COMMERCE - Gamified Training for Successful Commercialization of Young SMEs’ Innovation

 Erasmus+ Key Action 2 - Strategic Partnerships

Project No: 2016-1-UK01-KA202-024348

Project website: http://www.inncommerce.eu/

Project duration: 24 months

Europe is gradually becoming a more innovative continent. Innovation has been placed in the centre of Europe 2020 strategy for its key role in business expansion, employment creation and economic growth.

Commercialization of innovation is becoming an urgent problem. The most recent Innobarometer survey (2015) confirms EU SMEs experience difficulties in bringing innovative products or services to market. It also states that SMEs face more constrains to commercialization of their innovations than bigger companies. Lack of marketing expertise has been a problem in commercializing innovations for 39% of SMEs, compared to 23% of bigger enterprises.

Among SMEs, young firms (0-5 years old) have the highest potential for innovation, growth and jobs creation (DynEmp, OECD). At the same time, they represent the most vulnerable group due to:

  1. low survival rate – in a majority of EU Member States only 40% to 60% of firms born in 2008 survived until 2012
  2. shortage of skills related to planning and managing innovation process and bringing innovative ideas to market.

The data analysis reveals a need for training which will provide young SMEs with fail-safe methods of introducing innovative products/services to market and gaining commercial success. The INN-COMMERCE project addresses this challenge setting up the aim: to foster commercialization of young SMEs' innovation by improving their knowledge and skills in promoting and marketing innovative products or services through gamified training, specifically tailored to their needs.

Specific objectives include:- Developing curriculum and e-learning content addressing the challenges young SMEs face in commercialization of innovative products/services;- Providing young SMEs with an open educational resource complete with learning materials on the innovation process with special focus on commercialization of innovation;  - Delivering clear guidelines for young SMEs and C-VET institutions on using the developed materials and resources in their practice;- Collecting SMEs’ best practices in applying marketing strategies for successful commercialization of innovative products and services.

The project employs life-cycle methodology, which implies a sequence of activities for planning, executing and disseminating the project results. In the lifetime of the project, the following intellectual outputs will be developed:

  • O1. Course curriculum and learning content including a) presentations supplemented with voice memos and b) game-like exercises
  • O2. Gamification strategy and interactive/ gamified content implemented on the e-learning platform
  • O3. Guidelines for SMEs and VET providers explaining the nature of INN-COMMERCE training
  • O4. Collection of best practices in applying marketing strategies for successful commercialization of innovative products and services.
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